Facts about my eyes:
The Product: Tarte Gifted Amazonian Clay Smart Mascara ($24 CDN)
Amazonian clay: a skin nourishing ingredients for all skin types
Rice bran wax: offers high concentration of vitamin E, and is an antioxidant
Although I appreciate the use of more natural ingredients, I think it's also important that Tarte also support Rainforest cooperatives, and developing more sustainable products. See more details here.
Formula: This is more of a dryer formula mascara, which I personally prefer. It doesn't get clumpy over time, and applies evenly on the lashes. I found that my lashes didn't break off, and I didn't loose any lashes while I wore this mascara. Although I did only worn it about a week or so, I do find that the formula really made this an easy application, and easy removal which I think really helps keep you lashes healthy when you're not constantly tugging on them.
Application: The brush is dense and allows for even application of he product. I found it a little difficult to use on the lower lashes because of the size, but with a light touch it does apply well
Final Verdict: For day time use, I think this is a great mascara, I really liked the formula, and I did find that I didn't loose lashes throughout the day. My only downfall, was that it was no voluminous enough. So for an evening look, I would personally use a different mascara.
Have you tried Tarte's Gifted Amazonian Clay Smart mascara? Comment below!
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